Nielsen has released the latest findings from its quarterly Global Consumer Confidence Index. The results highlight a further decline in consumers’ confidence levels throughout Asia, although, on the whole, consumers in Asia remain more positive than those in other regions around the world.
Nielsen’s Q2 2012 Consumer Confidence Index recorded a score of 95 for Asia, down two points from Q1 2012. Confidence levels declined in many markets across Asia, with just five markets (Indonesia, Malaysia, Hong Kong, Vietnam and South Korea) recording an increase in confidence levels for the quarter. Malaysia posted the strongest gain in Asia, up four points compared to Q1 2012.
A number of Asia markets ranked amongst the most confident countries globally, including Indonesia (1st) which had the world’s most confident consumers, Philippines (3rd) and Malaysia (5th).
“Continuing economic uncertainty is clearly impacting consumers’ confidence levels across the region. Global events, including a worsening Euro zone crisis, coupled with slowing growth rates in China and India, impacted financial markets and consumer sentiment in many parts of Asia. Consumers are reacting to renewed global market volatility by adopting a more cautious approach to discretionary spending.” Therese Glennon, Nielsen’s Managing Director of Consumer Insights in the APMEA Region.
*Disclaimer: Article Posted as Received.
