“The Internet has been the most fundamental change during my lifetime and for hundreds of years.” – Rupert Murdoch
The Internet has revolutionized human existence as we know today, enabling users to organize, protest and influence public opinion in unprecedented ways. It has been an agent of immense social change – culturally, politically and socially.
Today, 44% of all online users are in Asia, with China accounting for 485 million people. China is the most socially-engaged market in the world, with 84% contributing at least once a month to social networking, blogging, video-uploading, photo-sharing, micro-blogging or forums. 76% of China users and 80% of Indian users are ‘creators’ of social media. Over 70% of Southeast Asia’s Internet users are very influenced by website advertisements on social media.
Global integrated marketing communications agency, Grey Group, has launched Asia’s first qualitative study on consumer shifts that drive online behaviour. Eye on Asia-Digital provides rich insights into human digital behaviour – the ‘who, why and what’. The study also explains the ‘how’ by brands in developing stronger engagement with consumers, leading to creation of innovative products and services in seven key industries – beauty, finance, durables, health and nutrition, telecom, snacking and fashion.