In this newly created position, Dolly spearheads the company’s regional marketing strategy alongside the executive team based in Singapore. Besides taking the marketing helm, Dolly assumes a dual role as General Manager of Expedia, SEA, driving the delivery of strategic initiatives across the market.
Dolly brings nearly two decades of extensive corporate and consumer marketing experience to her new role, including proven expertise in designing and implementing regional marketing strategies, communication solutions and brand management. Prior to joining AirAsiaExpedia, Dolly served as Vice President of Marketing at Electrolux where she led marketing efforts of various brands under the group across Asia Pacific. She was also instrumental in assembling and leading a central marketing team and was awarded two excellence awards in recognition of her success in devising and implementing marketing initiatives. Dolly also served in executive marketing and business development roles at major technology firms including Dell, Nokia and Palm, Inc.
“Dolly’s blend of experience, expertise and leadership acumen makes her a terrific fit to lead marketing at AirAsiaExpedia during this time of growth. She is exactly the leader we were looking for as we continue to grow the company’s regional footprint as the world’s largest travel site and communicate our offerings to an expanded audience of travellers across Asia.” Dan Lynn, CEO of AirAsiaExpedia.