(AdLib, Media Sponsor)
SINGLE MEDIA CATEGORIES
Best Use of Digital – Sponsored by Asia One Network
Finalists :
Olay Project 360: Challenging Indifference
Moment of Truth
Be Positive
Mercedes-Benz C-class Coupe Signature Drive
Big On Winning
Best Use of Mobile – Sponsored by SPH
Finalists
NIKE 4Silos
35th Anniversary Celebration
Big On Winning
Mercedes-Benz 125! Race
SingTel mioTV Modern Family Season Pass
Best Use of Search – Sponsored by ST701
Finalists
Starwood Hotels & Resorts
Pizza Hut-Using Search for Higher Sales Growth
SingTel mioTV BPL Crisis Management
AirAsia Berhad
SingTel eshop Relaunch
Best Use of Magazine – Sponsored by SPH Magazines
Finalists
HTC One X-Catalog Takeover
Scan for a Scent
Kenzo Flower Tag
Nestle Infant Nutrition
Magnum Pele Coco
Best Use of Newspaper – Sponsored by SPH
Finalists
Color It Up!
BMW 7 Series
Fortune Flows
Samsung GALAXY Doodle A Note
Louis Vuitton Store Opening: Island Maison@Marina Bay Sands
Best Use of Outdoor – Sponsored by Moove Media
Finalists
IKEA Catalogue Inspires
Sunsilk Weather Defence
Let’s Get Active Together Anytime, Anywhere
Elizabeth Arden – Juicy Couture Scent Seal Wall
Singapore University of Technology & Design – Women’s Campaign
Best Use of Radio – Sponsored by MediaCorp
Finalists
Men’s Only
So You Wanna be a DJ
Strike While Rod is Hot
Let Chicken and Duck Tell the Story
SingTel Youth NSF Make-a-Wish Engagement
Best Use of Television – Sponsored by MediaCorp
Finalists
Generation “Shai”
Fortune Flows
Onto The Treasure Trail
AsiaRooms.com “DealCations”
SPECIALIST CATEGORIES
Best Business to Business Campaign – Sponsored by 4As Singapore
Finalists
Creating & Fuelling Content for a C-suite Audience through Insight
Real Real-time Computing with SAP
Best Experiential Marketing Campaign – Sponsored by SingTel
Finalists
7UP 3D Drawings
Moment of Truth
I need a snooze
The Heineken Social Tree
Coca Cola Chinese New Year-2012 Bringing Togetherness
Best Integrated Media Campaign – Sponsored by StarHub
Finalists
StarHub Hub It
Tiger Beer Heist
Pampers Joyful Baby
Subway-S$5 Combo. Every Day. All Day
Gillette Fusion ProGlide: Turning Skeptics into Believers
Best Pan Asian Campaign – Sponsored by Wall Street Journal
Finalists
Generation “Shai”
NIKE 4Silos
Mercurial Vapor VIII
STB Your Singapore Guide App
Ultrabook Myths – BUSTED! With HP’s Folio13
Best Strategic Launch – Sponsored by 4As Singapore
Finalists
Tiger Beer Heist
Day to night with TRUEYE
Mercedes-Benz C-class Coupe Signature Drive
Pack Your Bags, Singapore (Expedia.com.sg Launch 2011)
Gillette Fusion ProGlide: Turning Skeptics into Believers
Best Smart Use of Media Campaign – Sponsored by CNBC
Finalists
Men’s Only
Sort Me Out
I Need a Snooze
Kia – The Married Men’s Soul
Puma – What’s Your FAAS Beat?
Best Youth Marketing Campaign – Sponsored by 4As Singapore
Finalists
Uniqlooks
Idiot’s guide to Shisha
So you wanna be a DJ
Puma – What’s Your FAAS Beat?
F&N Sparkling Drinks-S’pore Dance Delights Vol 3
Best of luck to ALL Finalists!
