Grey Singapore has been named the Asia Pac regional creative agency on record for Brother, producers of innovative products in print and imaging, labeling and sewing markets, who picked Grey following a competitive pitch that ended in July.
Grey has been tasked with launching their new range of laser and inkjet printers and Multi Function Centres in the Asia Pacific region.The creative mandate covers above the line, online and below the line.
“We have chosen Grey not only on the basis of their pitch, but also because of their knowledge and expertise in dealing with product innovators such as Brother,” Mr Tim Fujimoto, Director and General Manager of Brother International Singapore Pte Ltd. “They proved they have the market and consumer insights we needed. We are thrilled to start working with them.”
Subbaraju Alluri, CEO, Grey Singapore, “We are excited to take on the Brother business and expand and strengthen their presence not only in Singapore, but in the Asia Pacific region as well. We look forward to getting started on doing some great work with Brother.”