To be immobilized in fixed challenging positions for an entire day
might seem like an insurmountable feat, but Malcolm Lim, 27, sure
braved the inclement weather and extreme conditions to outlast 299
other contestants in the H-TWO-O Ultimate Challenge over the weekend –
ultimately bagging himself a spanking new Volkswagen Polo 1.2 TSI.
The H-TWO-O Ultimate Challenge is a test of grit, determination and
endurance. Each contestant had to submit 3 H-TWO-O bottle labels
(either 500ml or 1.5L) together with a registration fee of $5 to
qualify for the draw, where 300 contestants would be selected by
chance to participate in the challenge. The test of endurance, held at
Ngee Ann City Civic Plaza, also included fringe activities to engage
supporters of the contestants in a myriad of stage games such as a
mini football obstacle course, “soccer kickout”, “Plinko” to win
attractive prizes. They were also treated to guest star appearances by
H-TWO-O’s ambassadors – Lionel Lewis, Victoria Cambell, and
Singapore’s very own football legend, Fandi Ahmad. In addition, DJs
from Mediacorp radio stations 987FM and Y.E.S 933FM were present to
interact with supporters and cheer on the challengers as well.
“It was extremely challenging especially when I had to endure a
position with blood rushing to my head. It looks easy, but it’s a
whole different ball game when you’re doing it,” said one of the
remaining contestants, Mr Hong Chuan.
With only a few contestants remaining, a tie-breaker was introduced at
7pm to determine the winner. They had to place their left palm on top
of a standing H-TWO-O bottle placed on the ground, while maintaining
the same position on their remaining 3 limbs. Ultimately, Malcolm Lim
emerged triumphant after 10 hours and 11 minutes.
Malcolm said, “It is truly a test of endurance and mental strength.
The key to my victory lies in being well-hydrated. Every break is
important as it is a chance to hydrate, and the fact that we’re given
H-TWO-O isotonic drinks instead of water, actually allows us to
hydrate more effectively.”