The Marketing Institute of Singapore (MIS) has been appointed as an
official training partner to provide Google AdWords™ and Google
Analytics™ workshops in Singapore by Google™. Open to employees of
agencies enrolled in the Google Engage programme as well as members of
the public, the Google AdWords and Google Analytics workshops will be
conducted over two and three days respectively, commencing September
2012.
Google AdWords 101 & 201 is a comprehensive workshop that covers
topics from basic setup and configuration, to keyword list
optimisation and conversion optimisation. Google Analytics 101, 201
and 301 is a comprehensive web analytics workshop that covers topics
from basic setup and configuration, to advanced tracking features.
The pilot run of the Google Analytics workshop conducted by MIS will
take place on 11 to 13 September 2012 and the Google AdWords workshop
will commence on 17 and 18 September 2012. Participants registering up
for both workshops enjoy a 10% discount in course fees.
“We are pleased to be appointed as one of Google’s training partners
providing the Google AdWords and Google Analytics workshops
inSingapore. As the national body for sales and marketing, we hope to
play a part in boosting the use of SEM among the local agencies and
businesses, which will in turn increase the visibility of their
businesses and clients globally,” Mr Suresh Punjabi, Executive
Director of the Marketing Institute of Singapore.
