Showering will never be the same again!
‘Alive Is Awesome’ personifies incredible bathing experiences that
make you quiver with freshness and life. Explore Cinthol’s (India) new
advertising philosophy by catching the action.
Presenting the ‘Alive is Awesome Bathing Project’
https://www.youtube.com/watch?feature=player_embedded&v=0D4WlDexCdc
A first-of-its-kind social media campaign in the lead up to first
Arthur’s Day™ celebrations
GUINNESS® Singapore launched “Paint the Town Black”, a campaign aimed
at engaging fans online and on ground by combining social media and
traditional out-of-home media to celebrate Arthur’s Day.
Through the creation of an innovative Facebook application, GUINNESS
fans participated in the real-time painting of a massive Arthur’s Day
outdoor site hosted at CityLink Mall. Fans had to “like” the GUINNESS
Singapore Facebook page (www.facebook.com/Guinness.SG)
on their computer or tablet, accessing the “Paint the Town Black”
application, then a synchronised “spider-plotter” device painted the
huge canvas in real-time using a water-based spray paint.
[View the teaser video – http://www.youtube.com/watch?v=SbQRgSE0zus]
The entire painting process was streamed “live” on Facebook so fans
got to see the progress of the artwork being slowly revealed. Some
enthusiastic fans also headed down to CityLink Mall during the mall
hours and viewed the “Paint the Town Black” activation in the flesh.
Note : Arthur’s Day is an annual music event which celebrates those
who, like GUINNESS founder Arthur Guinness, are distinctive, bold and
epitomise the concept “Made of More”. It is also a celebration of
Arthur Guinness’ legacy and the much loved GUINNESS brand.
Photo Credit : APB
The Marketing Institute of Singapore (MIS) has been awarded the prestigious Business Superbrands status in Singapore
MIS has the right to leverage on the Business Superbrands status and use the Business Superbrands logo, which is a mark of quality and reputation.
Mr Suresh Punjabi, Executive Director of MIS, “Being identified as a Business Superbrand is indeed an honour. As the national body for sales and marketing, we are pleased that our efforts in serving the marketing fraternity have gained recognition. We will continue our work to create marketers through quality education.”
Mr Mark Pointer, CEO of Superbrands Singapore, “Business Superbrands is an internationally recognised award which pays tribute to the best and most valued business brands around the world. To achieve Business Superbrands Status, companies must have an outstanding reputation, significant market share and a high level of brand recognition to qualify.”
Aside from being a full-fledge membership body offering individual and corporate memberships, MIS is a leading provider of executive development and higher education programmes in Singapore. Its Executive Development Services unit has won numerous sales training awards while its Continuing Education arm (Marketing Institute of Singapore Training Centre) is a 4-year EduTrust-registered private education institution with the Council of Private Education, Singapore.
Commuters find it hard to miss the latest theme park by LEGOLAND®
Malaysia – with its signature bright yellow visuals spread across
prime advertising spaces – ‘giant moving billboards’ buses, taxis and
trains. Even SBS Transit’s HarbourFront station along its North East
Line (NEL) has an entire wall and floor area dedicated to showcasing
thrilling rides and attractions of LEGOLAND® Malaysia.
ComfortDelGro’s outdoor advertising arm, Moove Media Pte Ltd’s
integrated playground look alike concepts offer LEGOLAND® Malaysia
larger-than-life advertising platforms that easily capture the
attention of commuters travelling on board these modes of
transportation or transiting through the train station.
Mrs Jayne Kwek, CEO of Moove Media: “Consumers, young and old alike,
are familiar with this brand. Nothing captures their attention better
about LEGOLAND® Malaysia’s theme park across the Causeway than through
an integrated concept that dominates the visual senses of commuters.”
Ms Renee Tan, Director of Mindshare Singapore, the media agency
appointed to the portfolio for LEGOLAND® Malaysia, could not agree
more. “Moove Media has always captured attention with its
larger-than-life concepts, and we are thrilled that the final
executions went so well.”
Great Women of Our Time 2012
The nominees for this year’s Great Women of Our Time awards, honouring achievements of the nation’s most inspiring women, will be recognised at a gala dinner presentation on 28 September 2012, from 7.00 to 10.00pm, at Four Seasons Hotel Singapore.
Guest-of-Honour Dr Amy Khor, Minister of State, Ministry of Health and Ministry of Manpower, will be gracing the event. There will also be influential women leaders from the business and arts communities and charitable organisations mingling with guests.
Selected for outstanding leadership and performance in their professions and in public service, the 18 honourees are nominated from six fields: Arts & Media; Finance & Commerce; Education & Public Service; Science & Technology; Health, Sports & Wellness; and Design & Style.
Tara Barker, Editor-in-Chief of The Singapore Women’s Weekly: “These unique awards honour the unsung heroines of Singapore. We celebrate these women who are leaders in their fields, yet are not known to the public at large. Our goal is to show the talents, energy, creativity and heart of women in Asia – women who will inspire us all to live our best lives.”
The panel of judges for the Awards includes Dr Ann Tan, Immediate Past President of the Singapore Council of Women’s Organisations (SCWO) and Chairperson of Women’s Register; Ms Agnes Sng, General Manager of Raymond Weil; and Ms Barker. The panel will select a winner from each category, to be announced at the dinner.
In addition, one nominee will receive the “Reader’s Vote: Great Women of Our Time 2012” Award, selected based on an SMS poll conducted amongst readers of the September 2012 issue of The Weekly.
The honourees in The Singapore Women’s Weekly Great Women of Our Time Awards 2012 are:
Arts & Media
Hairani Hassan-Joshi – Curator, National Museum of Singapore
Ning Cai – Illusionist & Escape Artist
Deanna Ng – Independent Documentary Photographer
Design & Style
Jasmine Tuan Lee Wei – Founder & MD, Blackmarket, Co-Founder, Fru Fru & Tigerlily
Carolyn Kan – Founder & Designer, Carrie K. Artisan Jewellery
Fang Siwei – Visual Arts Lecturer, Faculty of Visual Arts, SOTA
Education & Public Service
Josephine Ng – Director, A-changin Pte Ltd
Elaine Ng Poh Cho – CEO, National Library Board
Dr. Caroline Low-Heah – Clinical Director & Chairman, Kidz Horizon Appeal
Finance & Commerce
Lusi Lim – CEO & Life Coach, Lusi Group
Lyn Lee – Owner & Co-Founder, Awfully Chocolate
Elaine Lek – Director, Group Strategic Planning & Brand Marketing, Luzerne & Hiap Huat Holdings
Health, Sports & Wellness
Cheryl Gan – Founder, Mt Sapola, 365 Days & Barn & Potter
Dr. Teo-Koh Sock Miang – Associate Professor, NIE, President, Special Olympics S’pore
Chairwoman, Asia-Pacific Regional Leadership Council of Special Olympics International
Peggy Chong – Deputy CEO, Gardens By The Bay
Science & Technology
Dr. Madeleine Chew Him Lim – Founder & Managing Director, MW Medical
Dr. Patricia Ng Miang Lon – Research Fellow, Singapore Immunology Platform, A*STAR
Renee Mison – CEO, Eco-Wiz Group
Watch this space for the results after the Gala Event on Friday 28th September @ Four Seasons Hotel Singapore, Four Seasons Ballroom.
As of September 19, AdLib has reached an online milestone~
Thanks to the help of a wonderful guy, a media industry professional
who is somewhat of an expert in the technical infrastructure, set up
and maintainence of AdLib Online and a few other unrelated blogs of
his own, on top of managing a high-ranking day job and photography as
a passion, AdLib’s blog is well into its 2nd year – and is going
places, reaching out worldwide beyond the shores of Singapore.
We cover the advertising and media scene locally and regionally, even
globally. If you have any interesting, unique and amusing
advertising-related videos or first-hand news of media developments in
the advertising scene anywhere in the world, feel free to contribute
them –
if published, you’ll get the credit!
Thank you for visiting AdLib online!
Feel free to comment on anything you see and read right here.
Cheers from Valerie Trevor
Publisher & Editor
(AdLib – Media Partner)
Winners of the Spikes Asia 2012 Awards were announced at the hotly anticipated Awards Ceremony, which took place last night at the Grand Theatre, Marina Bay Sands in Singapore.
Ten juries have been working in Singapore to choose 397 deserving winners from an initial 4,860 entries. The 2012 awards are as follows:
Branded Content & Entertainment *New* – 17 winners:
1 Grand Prix, 1 Gold, 9 Silver, 6 Bronze
Grand Prix: Host Sydney, Australia, Air New Zealand, ‘The Kiwi Sceptics’
Creative Effectiveness *New* – 4 winners: 1 Grand Prix
Grand Prix: Clemenger BBDO Melbourne, Australia, Nab, ‘Break Up’
Design – 28 winners: 1 Grand Prix, 4 Gold, 8 Silver, 15 Bronze
Grand Prix: Iyamadesign Tokyo, Japan, Kamoi Kakoshi, Mt Ex Taipei
Digital – 29 winners: 1 Grand Prix, 4 Gold, 12 Silver, 12 Bronze
Grand Prix: Dentsu Tokyo, Japan, Honda Motor, ‘Connecting Lifelines’
Direct – 28 winners: 1 Grand Prix, 6 Gold, 11 Silver, 10 Bronze Grand Prix: JWT Melbourne, Australia, Melbourne Writers Festival, ‘Wi-Fiction’
Film – 43 winners: 1 Grand Prix, 10 Gold, 18 Silver, 14 Bronze
Grand Prix: Cheil Worldwide Seoul, South Korea, Amsung Electronics, ‘What Does Your Mind See’
Film Craft – 23 winners: No Grand Prix, 3 Gold, 7 Silver, 13 Bronze
Integrated – 8 winners: No Grand Prix, 2 Gold, 2 Silver, 4 Bronze
Media – 41 winners: 1 Grand Prix, 6 Gold, 14 Silver, 20 Bronze Grand Prix: Mindshare Mumbai, India, Hindustan Unilever, ‘Where What You Grow Is What You Eat’
Mobile – 13 winners: 1 Grand Prix, 1 Gold, 4 Silver, 7 Bronze
Grand Prix: Party Tokyo / Dentsu Tokyo, Japan, Sony, ‘Make TV’
Outdoor – 50 winners: 1 Grand Prix, 10 Gold, 14 Silver, 25 Bronze Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, ‘#Cokehands’
PR – 17 winners: No Grand Prix, 2 Gold, 6 Silver, 9 Bronze
Print – 24 winners: 1 Grand Prix, 4 Gold, 6 Silver, 13 Bronze
Grand Prix: DDB Sydney, Australia, Volkswagen, ‘Bikers-Police’
Print & Poster Craft – 18 winners: 1 Grand Prix, 2 Gold, 6 Silver, 9 Bronze
Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, ‘#Cokehands’
Promo & Activation – 37 winners: 1 Grand Prix, 10 Gold, 14 Silver, 12 Bronze
Grand Prix: 303Lowe Sydney, Australia, Ikea, ‘Ikea Catalogue’
Radio – 17 winners: 1 Grand Prix, 3 Gold, 5 Silver, 8 Bronze
Grand Prix: JWT Singapore, Singapore, Unilever Singapore, ‘Radio Prank’
BBDO was presented with ‘The Network of the Year’ award with DDB second, followed by Leo Burnett third.
DDB, Sydney was honoured with the Agency of the Year.
Runners up were DentsuTokyo, in second place & BBDO Guerrero, Makati City, in third.
‘Independent Agency of the Year’ was awarded to PARTY, Tokyo with Taproot, Mumbai second and The Monkeys Sydney, in third.
The inaugural Spikes Palm award, given to the best Production Company, was taken by Exit Films, Melbourne. Revolver, Sydney came in second and Finch, Sydney third.
The Media Agency of the Year trophy was awarded to Mindshare, Mumbai with Cheil Worldwide, Seoul taking second place and in third, Whybin\TBWA Group, Sydney.
During the Awards, the prestigious Advertiser of the Year accolade was presented to P&G Asia in honour of their commitment to engage their consumers by not only embracing, but expecting creativity in their product communications around Asia.
Freddy Bharucha, Chief Marketing Officer, P&G Asia, was on stage to collect the award.
Winners of the Young Creative Spikes Competitions : India took the gold medal in the Young Spikes Media Competition, whilst the team from Hong Kong took gold in the Young Spikes Integrated Competition. The new Agency Shoot Out Competition saw The Philippines going home with gold.
After the awards ended at 10 pm, delegates celebrated into the wee hours at the Spikes Asia After Party at Avalon nightclub, Marina Bay Sands in Singapore.
From 19 September, full details of all winners will be available : http://www.spikes.asia/winners
It was a great 3 days – showcasing brilliant global minds delivering some of the best inspiring content. 1,800 delegates from 27 countries – AdLib’s Editor is certainly exhausted but came out of Spikes with no lack of knowledge and information.
– for its 13th Annual Business Awards
(Singapore companies make up almost half of all finalists)
The British Chamber of Commerce has received a record number of
nominations for its 13th Annual Business Awards. The 75 submissions
received trumped last year’s figure of 61 nominations.
Singapore companies have also made a strong showing by clinching
almost half of the 27 finalist spots in the nine award categories up
for grabs. Among the Singapore finalists are City Developments
Limited, Singapore Repertory Theatre, East Asia Institute of
Management, Aslan Pharmaceuticals and Menu Group.
Other finalists include Capella Singapore, Faithful & Gould, Standard
Chartered Bank, Rolls-Royce Singapore, Stamford American School and
Reading Room.
CEO of Facebook Mark Zuckerberg has made it clear that Facebook has
every intention of giving Google a run for its money by marrying
social networking with one of the most valuable areas of the
technology industry: Search. The Search market represents a “big
opportunity” that Facebook is uniquely positioned to address, said
Zuckerberg at a tech industry conference in San Francisco earlier this
week.
A global survey “Search & Social Survey (2011-2012)” undertaken
earlier in the year by independent digital marketing agency
Greenlight concluded that Facebook could potentially capture close to
a quarter of the Search market were it to launch its own search
engine, making it the second most utilised search engine in every
major market except for China, Japan, and Russia, where it would
occupy an uncontested third place.
What’s more, results from Greenlight’s survey also showed that
Facebook could increase its share to 50% within just a few years.
However, the survey also indicated Google has been more successful
than most and, as such, the agency concludes Google and Facebook will
both be front and centre in ‘Social Search’.
The survey asked respondents if they clicked on advertisements or
sponsored listings in Facebook. The alarming response was that 44%
answered ‘never’!
Greenlight surveyed 500 people – students, law enforcement
professionals, medical staff, accountants, lawyers, the unemployed,
and everyone in between, to ascertain how they engage with online
advertising, search engines and social networks, in order to glean
insights into how consumers engage with marketers today, and formulate
views on what the future might hold.
The survey revealed 5% would ‘definitely’ use a future Facebook search
engine if it were to launch one to rival Google’s. The other extreme,
those categorically saying they simply would not use a future Facebook
search engine, totalled 26% of all respondents. Those responding in
the ‘Definitely’ and ‘Probably’ camps totalled 17%. Those responding
‘No’ and ‘Probably not’ totalled 48%.
Alongside its public education efforts in marketing its vaccine
product Prevenar 13, Pfizer has embarked on a CSR campaign by
partnering Singapore Management University in a vaccination drive.
Pfizer donated $8,000 and 330 vials of Prevenar 13 to the
student-helmed project which saw 300 needy elderly in Singapore get
protected from the deadly pneumococcal disease.
Recently at Teck Ghee’s 47th National Day Celebration Dinner,
Singapore’s Prime Minister Mr Lee Hsien Loong shared his vision of
Singapore as “a home with hope and with a heart” and spoke of creating
a culture of care and compassion for fellow citizens, mutual respect,
sincerity and consideration for one another. This sentiment was echoed
at the 2-day vaccination drive held at the school compound.
Pfizer staff worked together with the students from SMU, including
Paralympics Swimmer Yip Pin Xiu, to help engage and educate the
elderly on healthy ageing.
According to Country Manager of Pfizer Singapore, Christina Teo, “It
makes perfect sense for Pfizer to be involved in this project as it is
our mission to provide support to communities who are most in need of
healthcare assistance. With rising medical and hospitalisation costs,
healthcare needs to take on a more proactive approach through
preventive measures such as vaccinations. Pfizer is supporting this
project on a two-pronged approach: it aims to provide assistance to
the needy elderly while also promoting volunteerism among students who
are making a difference to society.”
AD-LIBRARY SINGAPORE 