(no pics were available at press time)
In a record-breaking year which saw a 50% increase in the number of entries, the SMA 2012 organizers were overwhelmed by a turn out of 450 guests, including senior executives of media owners, media agencies and clients, at the Awards show and Dinner held on Wednesday 5th September, a fitting climax to the media industry’s pinnacle awards for media professionals.
The coveted Grand Prix was presented to OMD Singapore for its entry “I need a snooze” for Ikano. The “Grand Prix du jury” is ‘Best of Show’ . . . . an award bestowed which celebrates an outstanding campaign exceeding clear high standards on all accounts.
MEC Singapore earned bragging rights as the newly crowned Media Agency of the Year 2012 and bagged the most winners, in Best Use of Digital, Best Use of Mobile, Best Use of Search, Best Use of Radio, Best Business to Business and Best Strategic Launch award categories. It swiped the Media Agency of the Year title from Mindshare Singapore, which held the crown since 2010.
Winners of special achievement awards were also announced. Marketer of the Year was presented to Sriramagopalan Desikan from HP Imaging & Printing Group. MediaCom scored a double hat-trick, with Rahul Vasudev and Prajat Khare winning the Media Person of the Year and Young Media Person of the Year, respectively. Alicia Luke from MediaCorp won The Media Sales Person of the Year award.
“Everything is in a constant state of evolution – consumers, media and even clients’ objectives. In such a challenging scenario, our industry needs to stay a step ahead in order to maximize the impact for clients. With every passing year, the Singapore Media Awards records a quantum jump in the quality of entries. We see fresh benchmarks being set with creativity surging to new heights. Digital media no longer resides on the fringes and is fast becoming the kernel of media strategy. It is very encouraging to see insightful and innovative use of digital media to drive business results for clients. Our industry has its own Usain Bolt’s and Feng Tianwei’s who will win for Singapore, many global accolades.”
Vandana Jagwani, Chairperson
BEST USE OF DIGITAL:
Title: Mercedes-Benz C-class Coupe Signature Drive
Agency: MEC Singapore
Client: Daimler Southeast Asia
BEST USE OF MOBILE
Title: Mercedes-Benz 125! Race
Agency: MEC Singapore
Client: Daimler Southeast Asia
BEST USE OF SEARCH
Title: SingTel mioTV BPL Crisis Management
Agency: MEC Singapore
Client: Singapore Telecommunications Ltd
BEST USE OF MAGAZINE
Title: Scan for a Scent
Agency: MediaCom
Client: P&G Prestige
BEST USE OF NEWSPAPER
Title: BMW 7 Series
Agency: Mindshare
Client: Performance Motors Ltd
BEST USE OF OUTDOOR
Title: Elizabeth Arden-Juicy Couture Scent Seal Wall
Agency: PHD Singapore
Client: Elizabeth Arden
BEST USE OF RADIO
Title: SingTel Youth NSF Make-a-Wish Engagement
Agency: MEC Singapore
Client: Singapore Telecommunications
BEST USE OF TELEVISION
Title: Onto The Treasure Trail
Agency: MediaCom
Client: Volkswagen
BEST BUSINESS TO BUSINESS CAMPAIGN
Title: EDB – Enhancing Singapore’s Position as a Global Business Centre”
Agency: MEC Global Solutions
Client: Singapore EDB
BEST EXPERIENTIAL MARKETING CAMPAIGN
Title: I need a snooze
Agency: OMD Singapore
Client: Ikano
BEST INTEGRATED MEDIA CAMPAIGN
Title: Gillette Fusion ProGlide:Turning Skeptics into Believers
Agency: ZenithOptimedia
Client: Procter & Gamble Singapore
BEST PAN ASIAN CAMPAIGN
Title: NIKE 4Silos
Agency: Mindshare
Client: NIKE
BEST STRATEGIC LAUNCH
Title: Mercedes-Benz C-class Coupe Signature Drive
Agency: MEC Singapore
Client: Daimler Southeast Asia
BEST SMART USE OF MEDIA CAMPAIGN
Title: Sort Me Out
Agency: Grey Singapore
Client: Alzheimer’s Disease Association of Singapore
BEST YOUTH MARKETING CAMPAIGN
Title: So you wanna be a DJ
Agency: ZenithOptimedia
Client: Reckitt Benckiser (M)
AdLib congratulates Finalists and Winners!
