The Winning Moove concept came from Moove Media’s CEO Mrs Jayne Kwek,
with the rationale that everyone’s a winner at The Singapore Media
Awards – and that it’s always a winning Moove when advertising and
working with Moove Media.
Monopoly is a family board game and it was a fun element for Moove’s
open-concept booth at the SMA Awards night. Monopoly: Singapore Then &
Now was selected as it is the latest family board game introduced by
client Hasbro – allowing players to reminisce and walk down memory
lane or to enjoy architectural modernisation with the “Now” concept
showcasing Singapore’s newest landscape attractions – Marina Bay
Sands, Singapore Flyer and more . . . . players had a chance to win
Monopoly board sets, travel sets and even card sets for the night
Riding on the Monopoly: Singapore Then & Now board game, the “Winning
Spin” concept featured “Then” and “Now” drinks. Drinks often help
guests to rest and relax after a day of hard work and provided the
‘fun’ element to actually spin the wheel for drinks such as:
Tequila Sunrise (Then) – Gold Rush Moove (Now)
Around the World (Then) – Moove the World (Now)
Blue Lagoon (Then) – Cruizin’ Moove (Now)
Indeed, the novelty of active participation while waiting for the main
event – SMA – to kick off, made it a fun and interactive cocktail hour
for everyone. Winning is always fun and a great way to begin the
Moove is More – more fun, more mileage, more choices and more ideas.
Always a Winning Moove!