Alongside its public education efforts in marketing its vaccine
product Prevenar 13, Pfizer has embarked on a CSR campaign by
partnering Singapore Management University in a vaccination drive.
Pfizer donated $8,000 and 330 vials of Prevenar 13 to the
student-helmed project which saw 300 needy elderly in Singapore get
protected from the deadly pneumococcal disease.
Recently at Teck Ghee’s 47th National Day Celebration Dinner,
Singapore’s Prime Minister Mr Lee Hsien Loong shared his vision of
Singapore as “a home with hope and with a heart” and spoke of creating
a culture of care and compassion for fellow citizens, mutual respect,
sincerity and consideration for one another. This sentiment was echoed
at the 2-day vaccination drive held at the school compound.
Pfizer staff worked together with the students from SMU, including
Paralympics Swimmer Yip Pin Xiu, to help engage and educate the
elderly on healthy ageing.
According to Country Manager of Pfizer Singapore, Christina Teo, “It
makes perfect sense for Pfizer to be involved in this project as it is
our mission to provide support to communities who are most in need of
healthcare assistance. With rising medical and hospitalisation costs,
healthcare needs to take on a more proactive approach through
preventive measures such as vaccinations. Pfizer is supporting this
project on a two-pronged approach: it aims to provide assistance to
the needy elderly while also promoting volunteerism among students who
are making a difference to society.”
