Commuters find it hard to miss the latest theme park by LEGOLAND®
Malaysia – with its signature bright yellow visuals spread across
prime advertising spaces – ‘giant moving billboards’ buses, taxis and
trains. Even SBS Transit’s HarbourFront station along its North East
Line (NEL) has an entire wall and floor area dedicated to showcasing
thrilling rides and attractions of LEGOLAND® Malaysia.
ComfortDelGro’s outdoor advertising arm, Moove Media Pte Ltd’s
integrated playground look alike concepts offer LEGOLAND® Malaysia
larger-than-life advertising platforms that easily capture the
attention of commuters travelling on board these modes of
transportation or transiting through the train station.
Mrs Jayne Kwek, CEO of Moove Media: “Consumers, young and old alike,
are familiar with this brand. Nothing captures their attention better
about LEGOLAND® Malaysia’s theme park across the Causeway than through
an integrated concept that dominates the visual senses of commuters.”
Ms Renee Tan, Director of Mindshare Singapore, the media agency
appointed to the portfolio for LEGOLAND® Malaysia, could not agree
more. “Moove Media has always captured attention with its
larger-than-life concepts, and we are thrilled that the final
executions went so well.”
