(AdLib – Media Partner)
Winners of the Spikes Asia 2012 Awards were announced at the hotly anticipated Awards Ceremony, which took place last night at the Grand Theatre, Marina Bay Sands in Singapore.
Ten juries have been working in Singapore to choose 397 deserving winners from an initial 4,860 entries. The 2012 awards are as follows:
Branded Content & Entertainment *New* – 17 winners:
1 Grand Prix, 1 Gold, 9 Silver, 6 Bronze
Grand Prix: Host Sydney, Australia, Air New Zealand, ‘The Kiwi Sceptics’
Creative Effectiveness *New* – 4 winners: 1 Grand Prix
Grand Prix: Clemenger BBDO Melbourne, Australia, Nab, ‘Break Up’
Design – 28 winners: 1 Grand Prix, 4 Gold, 8 Silver, 15 Bronze
Grand Prix: Iyamadesign Tokyo, Japan, Kamoi Kakoshi, Mt Ex Taipei
Digital – 29 winners: 1 Grand Prix, 4 Gold, 12 Silver, 12 Bronze
Grand Prix: Dentsu Tokyo, Japan, Honda Motor, ‘Connecting Lifelines’
Direct – 28 winners: 1 Grand Prix, 6 Gold, 11 Silver, 10 Bronze Grand Prix: JWT Melbourne, Australia, Melbourne Writers Festival, ‘Wi-Fiction’
Film – 43 winners: 1 Grand Prix, 10 Gold, 18 Silver, 14 Bronze
Grand Prix: Cheil Worldwide Seoul, South Korea, Amsung Electronics, ‘What Does Your Mind See’
Film Craft – 23 winners: No Grand Prix, 3 Gold, 7 Silver, 13 Bronze
Integrated – 8 winners: No Grand Prix, 2 Gold, 2 Silver, 4 Bronze
Media – 41 winners: 1 Grand Prix, 6 Gold, 14 Silver, 20 Bronze Grand Prix: Mindshare Mumbai, India, Hindustan Unilever, ‘Where What You Grow Is What You Eat’
Mobile – 13 winners: 1 Grand Prix, 1 Gold, 4 Silver, 7 Bronze
Grand Prix: Party Tokyo / Dentsu Tokyo, Japan, Sony, ‘Make TV’
Outdoor – 50 winners: 1 Grand Prix, 10 Gold, 14 Silver, 25 Bronze Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, ‘#Cokehands’
PR – 17 winners: No Grand Prix, 2 Gold, 6 Silver, 9 Bronze
Print – 24 winners: 1 Grand Prix, 4 Gold, 6 Silver, 13 Bronze
Grand Prix: DDB Sydney, Australia, Volkswagen, ‘Bikers-Police’
Print & Poster Craft – 18 winners: 1 Grand Prix, 2 Gold, 6 Silver, 9 Bronze
Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, ‘#Cokehands’
Promo & Activation – 37 winners: 1 Grand Prix, 10 Gold, 14 Silver, 12 Bronze
Grand Prix: 303Lowe Sydney, Australia, Ikea, ‘Ikea Catalogue’
Radio – 17 winners: 1 Grand Prix, 3 Gold, 5 Silver, 8 Bronze
Grand Prix: JWT Singapore, Singapore, Unilever Singapore, ‘Radio Prank’
BBDO was presented with ‘The Network of the Year’ award with DDB second, followed by Leo Burnett third.
DDB, Sydney was honoured with the Agency of the Year.
Runners up were DentsuTokyo, in second place & BBDO Guerrero, Makati City, in third.
‘Independent Agency of the Year’ was awarded to PARTY, Tokyo with Taproot, Mumbai second and The Monkeys Sydney, in third.
The inaugural Spikes Palm award, given to the best Production Company, was taken by Exit Films, Melbourne. Revolver, Sydney came in second and Finch, Sydney third.
The Media Agency of the Year trophy was awarded to Mindshare, Mumbai with Cheil Worldwide, Seoul taking second place and in third, Whybin\TBWA Group, Sydney.
During the Awards, the prestigious Advertiser of the Year accolade was presented to P&G Asia in honour of their commitment to engage their consumers by not only embracing, but expecting creativity in their product communications around Asia.
Freddy Bharucha, Chief Marketing Officer, P&G Asia, was on stage to collect the award.
Winners of the Young Creative Spikes Competitions : India took the gold medal in the Young Spikes Media Competition, whilst the team from Hong Kong took gold in the Young Spikes Integrated Competition. The new Agency Shoot Out Competition saw The Philippines going home with gold.
After the awards ended at 10 pm, delegates celebrated into the wee hours at the Spikes Asia After Party at Avalon nightclub, Marina Bay Sands in Singapore.
From 19 September, full details of all winners will be available : http://www.spikes.asia/winners
It was a great 3 days – showcasing brilliant global minds delivering some of the best inspiring content. 1,800 delegates from 27 countries – AdLib’s Editor is certainly exhausted but came out of Spikes with no lack of knowledge and information.