StarHub celebrates World Charity Day on 10 October with an SMS Donation Drive – and it wants consumers to get involved and do their part by messaging in a donation.
From 6 October till 2359hrs on 10 October 2012, StarHub mobile customers can send a message to 1460 73637 to make a $2 donation to one of three charities: Arts@Metta, SWAMI or Xin Yuan Community Care. Not only does the full $2 go towards the charity of choice with no administrative deductions, but StarHub Sparks Fund will match each donation dollar-for-dollar, up to $50,000 per charity.
StarHub is no stranger to getting their consumers involved in their charitable efforts. Since 2009, StarHub customers have been able to use their StarHub Rewards points to redeem a tax-deductible donation to Minds Towner Garden School. To date, over $330,000 in donations has been redeemed by StarHub Customers