24MAS steps up US expansion plans with launch of New York offices
24MAS Group, a leading consumer content provider for connected devices, moves forward with its expansion into the U.S. market as its subsidiary Spoiled Milk opens in New York, the 5th location for the international digital agency, adding to its current offices in Copenhagen, Zurich, London and Belgrade. The company is focused on extending its reach beyond Europe to better serve new and existing American clients and partners.
“24MAS’s East Coast presence gives us an edge in drawing strong talent to our team as we carve out a niche for ourselves in the digital landscape in America,” shares Lars Lindqvist, 24MAS’s CEO. “We expect that this phase in our U.S. market strategy will offer new challenges and opportunities over the next few months.”
Spoiled Milk has built an extensive and global client portfolio that includes brands who have established U.S.operations Médecins Sans Frontières, Microsoft, Samsung – and more.
“We’ve always been an agency with big ideas and ambitions to match, so when our group during the last couple of years saw a solid increase in U.S. business, the next step was natural. An office in New York brings us closer to key clients and partners, and not least makes us more appealing to companies with a global agenda,” says Frederik Cordes, Spoiled Milk’s Strategic Director, who will head the New York office.
Having a regional location will support the 24MAS Group’s goal of capturing the consumer technology scene in the U.S. and follows an earlier announcement of its upcoming NASDAQ IPO. Other group offerings set to be introduced include operator-targeted app stores, digital publishing platforms and rich media advertising.