DIA Brands, a leading Asian branding consultancy, has received international recognition by winning an unmatched 11 out of the 88 awards presented at 24th Singapore Design Awards (SDA), proving once again effective branding is a winning formula.
DIA Brands won awards for a diverse range of branding and multi-disciplinary projects including Sats Corporate branding, NTUC Unity Healthcare corporate and retail branding; Dunlopillo ‘Mattress to Moments’ branding and retail experience; Ogawa’s new brand and retail concept for China and SE Asia; Next U continuous education branding for PME’s; Kota Iskandar, Malaysia’s first ‘experiential parliament’; NTUC’s 50th Anniversary branding; multi-disciplinary design for Kewalram Chanrai’s 150th Anniversary; print design for Australia’s Straits Resources Annual Report; and a merit award for Olam Annual Report and CRS Report.
DIA’s success, building on the 15 awards received in 2010, reflects its 17 years’ experience in Asia and a holistic branding process that produces exceptional results for clients across a very diverse range of sectors and markets. The projects awarded were developed in both the DIA Singapore and Malaysia offices, for brands operating locally, regionally and globally.
“This year’s awards have again showcased great work from designers of all disciplines in Singapore and the region. These results by DIA are not a flash in the pan. They are the result of a deep understanding of the way brands work, our long-term immersion in the Asian market, and the creative flair to bring a brand strategy to life for the customer. We are honoured that this has been recognised by such a respected group of international judges,” says Nigel Smith, CEO of DIA Group.
SDA (www.singaporedesignawards.com) was first launched by then Prime Minister Lee Kuan Yew in 1988 and has since been established as a regional award that focuses on identifying the best Singapore and international design firms that give businesses the edge they need through design solutions. Held on 17th October at The Fullerton Hotel, the awards panel this year comprised the crème de la crème of global creative design, with 19 international judges from 18 countries.