After a hiatus of almost two years, The Gong (Singapore Creative Circle Awards) has returned, backed by tremendous support from the local creative community. More than 50 Chief Creative Officers and Executive Creative Directors came together on 30th October to deliberate over close to 650 entries during the judging.
“How can we not have a purely creative local show?” was one remark that kept on repeating itself when the industry came together to judge.
“To be completely honest, a few months ago, we didn’t know if this show would continue, but I’m very encouraged and thankful for the overwhelming support we received. I’m confident that we will see the best work both agency and clients are extremely proud of. It’s exciting to see the local creative community alive and kicking again!” says 2012 Gong Chairman & Jury President Tay Guan Hin, JWT’s Regional Executive Creative Director SEA, and Global Creative Director, Lux.
In line with the Gong CCA Committee’s vision to celebrate local creativity, all eyes will be on who will walk away with bragging rights for Creative Client of the Year, honouring individuals who support and inspire breakthrough creative marketing of their brands. Agency Producer of the Year is another new special award created to acknowledge unsung heroes. More and more agencies are vying for one of the top spots of winning the Agency of the Year and Independent Agency of the Year.
The awards will be presented in categories such as Print, Outdoor & Poster, TV & Film, Entertainment & Branded Content, Promo & Activation, Direct, Digital, Design, Radio. In addition, awards will also be presented to Young Copywriter of the Year, Young Art Director of the Year, Young Designer of the Year, and many more for their outstanding contributions.
Instead of a typical black tie award ceremony, everyone is encouraged to come as casual as possible to the much-awaited event (theatre-style sitting followed by standing reception) on Wednesday 21st November 2012 at the Grand Ballroom, Grand Copthorne Waterfront Hotel. Tickets are available for purchase at www.creativecircle.com.sg