As part of a strategy to build up, strengthen and unify its social media presence across SEA, Bosch has appointed Blugrapes as its lead social media agency for the region. The appointment comes after a closed door pitch.
Blugrapes’ role as the regional lead agency includes regional social strategy planning, management and developing processes for local markets and agency partners to operate on shared social platforms such as Facebook and LinkedIn. The local teams in Malaysia, Thailand, Vietnam, Indonesia and Philippines will continue to work with their locally appointed social media agencies to develop content that is relevant in their respective markets.
“As a global technology supplier, we want to strengthen our regional social media strategy for the consistent messaging and positioning of our brand across all markets, in a locally relevant fashion. Appointing a lead agency to work with local teams and agency partners will help us to implement and streamline the necessary processes to achieve this.” Vivien Goh, Senior Manager, Corporate Communications for Bosch in Southeast Asia.