Certificates of achievement were presented to twenty eight successful brands, including SingTel, SingPost, Ryobi Kiso, ARA, Boustead, BoardRoom, Seraya Energy, City Gas and SingLung. These brands were identified by Business Superbrands survey results, conducted among more than 500 business decision makers by BDRC research agency (www.bdrc-asia.com) in April 2012 OR have gone through a two-stage stringent qualifying process, judged by Superbrands brand panel on the brand’s reputation, market share, achievement, recognition and corporate social responsibility. Only brands that passed the brand panel evaluation or identified by business decision makers as respected B2B brands in the survey can become a Business Superbrand.
Being a Business Superbrands is the ultimate recognition of the most successful B2B brands.
Launched in 1994 in the UK, Superbrands has grown to become a global branding organization that promotes the discipline of branding in more than 80 countries around the world, and across five continents. We believe that achieving Business Superbrands Status will spur companies in Singapore to rise to the challenge of excellence and set the standards for Singapore businesses.