Goodman Fielder Singapore has appointed PHD as its strategic communications partner for all its local media planning and buying. Goodman Fielder is Australasia’s leading listed food company, better known for their consumer brands – Meadow Lea, Olive Grove and Praise margarines.
“We firmly believe our agency is only as good as our clients – which is why we’re proud to now be working on the Goodman Fielder business. A leader in the margarine category, their upcoming efforts to raise the Meadow Lea brand gives us both the opportunity to showcase our prowess in this very-cluttered space.” Frances Ku, Business Manager, PHD Singapore.
Josephine Tan, Business Development Manager of Goodman Fielder. “PHD has continuously provided not just media expertise, but an explicit ability to think around a problem to provide well-rounded solutions. It’s important to us to create not just media plans, but media solutions to amplify the brands that Goodman Fielder represents. It’s this ability which proved to Goodman Fielder that PHD Singapore was the right partner to help us achieve our vision.”
The first campaign with this new partnership has started on 5th November.