Combining large scale visual effects and interactivity, online merchants are not only able to create brand presence, but actually drive traffic to their e-stores. In the fourth iMob Shop&Pay multi-merchant campaign this year by SMRT, online merchants ZALORA.sg, Red Mart and Love Bonito have come onboard for the 1st time offering Christmas ‘must-haves’!
Christmas hampers, party dresses and the SK-II Pitera Essence Festive sets can literally be purchased off the walls at CityHall, Serangoon, Toa Payoh and Choa Chu Kang stations, with exclusive promotions such as gifts-with-purchases. For chic and stylish gifts, there are accessories for the latest iPhone 5 and iPad Mini from EpiCentre.
Powered by PayPal and SMRT, the campaign runs from 29 Nov to 2 Jan.
Extending beyond the online platform, merchants recognise the instant connectivity that outdoor can deliver and the extensive reach via the SMRT network.