OMD Malaysia has won Resorts World Genting’s media business worth over USD 5 million in a widely contested pitch involving 9 agencies, including incumbent, Publicis Group’s MediaVest. OMD Malaysia is now responsible for the state‐of‐the‐art leisure resort’s offline and online media business.
Margaret Lim, Managing Director, OMD Malaysia said “we are honored to add Resorts World Genting to our client portfolio. It is one of the best leisure destinations in the region and OMD Malaysia will pull together the best of resources to value‐add to the brand objectives. It’s a win that we are extremely proud of and we are looking forward to start working on the account. As digital is of huge focus going forward, we are confident that OMD Malaysia will help Genting to navigate the complex digital landscape along with shouldering Genting’s traditional media responsibilities.”
Andreas Vogiatzakis, CEO of Omnicom Media Group Malaysia added that “it was OMD Malaysia’s strategic orientation and in‐depth knowledge of the industry that was the catalyst to give Genting the confidence to appoint OMD as their media partner.” The account is effective immediately.