JCDecaux has partnered Tiger Beer to deliver its 3D optical illusion creative.
For the first time, motorists along 43 Keppel Road can experience Tiger Beer’s innovative new billboard – a 3D ice box filled with Tiger Beer bottles. The huge creative is installed on JCDecaux’s 3-sided site, measuring 500m2 in total and is visible to both directions of traffic flow. For enhanced visibility at night, the entire surround of the billboard is illuminated by a halo of white LED lights.
The campaign aims to showcase Tiger Beer in an Out-of-Home setting with a high degree of innovation and visibility. Mr. Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore, says, “As a leading player in the market, JCDecaux Singapore helped us deliver a unique solution to our campaign objective. Securing Singapore’s largest billboard is a great win for Tiger Beer. The JCDecaux Singapore team are very professional yet also enjoyable to work with.”
The campaign is managed by ZenithOptimedia and the creative agency is DDB Singapore.