Savour the ultimate chocolate experience created by Royce’s first integrated campaign on SMRT’s OOH and digital platform and a first-of-its kind virtual outlet, creating an immersive chocolate sensation in Orchard Station and on SMRT trains, bringing commuters and shoppers a spectacular ‘chocolatey’ experience.
With creative execution, pillars were transformed into life-sized chocolate catalogues offering customers Royce’s chocolate gastronomy. Customers feasted their eyes on a delightful selection of Nama Chocolate, Chocolate Wafer, Popcorn Chocolate, Potatochip Chocolate, Bar Chocolate, Chocolate Bar and Pure Chocolate.
Sharing of festive joy travels beyond shopping. A Royce’ photo contest was featured on its digital platforms, namely, the iViews and the large-sized Orchard projection screen and the TV screen within Orchard Showcase as well as Royce’ concept trains to better engage shoppers and commuters on-the-go.