The Media Development Authority of Singapore (MDA) and MediaCorp revealed the 7 winners of the joint call-for-proposal of local composers to score music for seven MediaCorp TV dramas. The initiative is aimed at giving national exposure to local musicians as well as uncover new talent. Launched last September, it attracted an overwhelming 103 song demos by 55 local music producers and music production companies.
The winning compositions include the theme songs for five Chinese dramas, one English drama and one Malay drama. The winners will see their original compositions receive airplay on MediaCorp’s free-to-air TV channels and as catch-up TV on xinmsn. Theme songs will also be broadcast on selected MediaCorp radio stations at least two weeks prior to the first telecast of the show, during the show and minimally one month after the show ends.
“The sheer number of submissions goes to show that there is strong interest among our talent pool and I am truly encouraged by the response,” Mr Chang Long Jong, Deputy Chief Executive Officer of MediaCorp. “Good drama theme songs help connect viewers emotionally, drawing them closer to unfolding of plots and characters. We see this collaboration with MDA as a very important one. both in terms of discovering and nurturing new music talent as well as strengthening the overall appeal of our local productions.”
“The quality of music received for this round of call-for-proposal is commendable, and shows the high standard of works our music talent can produce. This initiative has also opened up doors for more local music talent, as MediaCorp explores opportunities with other promising applicants beyond just the winners,” Mr Yeo Chun Cheng, Assistant Chief Executive Officer (Industry) of Media Development Authority. “Singapore audiences can expect to hear more quality local music on our free-to-air platforms as MDA continues our partnership with MediaCorp in showcasing local talent.”
The next call-for-proposal for theme song production will be announced by first quarter of this year. MDA will fund up to S$8,000 under its Development Assistance grant scheme for selected applicants to develop each theme song. The funding can be used to offset expenses such as studio hire, mixing cost as well as producer, composer and artiste fees.