PHD, part of the Omnicom Media Group, was named Global Agency of the Year 2012 by industry title Adweek. The accolade follows a significant period of growth for PHD, which resulted in its sixth consecutive year of significant billings growth thanks to a number of high profile global account wins, including Sony, Bentley, Hyatt (digital), ANZ and the substantial global communications planning for Unilever.
The appointment to Unilever sees PHD responsible for the planning on the majority (over 90%) of its categories including Foods, Personal Care, Home Care, Refreshments as well as buying in a number of markets in Central and Eastern Europe and Asia, including key market China. To service Unilever’s global communications planning, PHD launched a new unit of 40 people in London and Singapore, led by Mark Holden, worldwide strategy and planning Director, MD Robert Ray and Heads of strategy Toby Roberts and Guy Cousins.
Mike Cooper, Worldwide CEO of PHD, “Being named Adweek’s ‘Global Media Agency of the Year’ is great recognition of the whole network’s achievements in 2012. We have an outstandingly talented team of people at PHD around the world and it’s thanks to everyone that we have attracted great clients, produced great work and continued to punch above our weight in awards and thought leadership”.
AD-LIBRARY SINGAPORE 