BBC is investing heavily in new programmes and new facilities for its international news channel, as it seeks to build on recent successes and its sterling reputation around the world. Last week, the channel unveiled a dramatic new look when it re-launched from its new studios in central London.
A new Singapore-based position that signals the channel’s continuing commitment to Asia and determination to expand the breadth and depth of its international business coverage sees Linda Yueh travelling extensively throughout Asia and globally to cover main economics and business news stories. In addition to reporting across BBC on TV, radio and online, she will host her own weekly business programme that provides expert commentary and insight into business, political and macro-economic trends. Linda already has a strong online profile, and this will continue as she takes on her new role for the BBC in April.
Linda Yueh says: “I am excited to join the BBC as its Chief Business Correspondent. At a time of rapid change in world economy, I relish this opportunity to report on global business and present my show from a part of the world that is developing at a remarkable pace with vast implications for everyday lives. I look forward to working with Robert Peston, for whom I have great respect, and the other talented journalists at BBC who set the standard for credibility and impartiality in reporting around the world.”