As the Group Executive Creative Director of DDB Group Singapore, Joji Jacob runs one of the country’s largest and most integrated creative departments. Since he took over the creative helm in late 2009, the agency has gone on to become Singapore’s most awarded at every award show worth its name three years running.
Managing the creative teams of DDB, Tribal DDB and RAPP, Joji has made digital an integral part of what the agency does. In 2010, 2011 and 2012, DDB won more awards in digital award categories than most other digital agencies in Singapore. The agency was voted Agency of the Year at the Creative Circle Awards 2010 and 2012 and emerged Creative Agency of the Year at Marketing Awards. Joji was named Singapore’s most influential Creative Director in 2010. He was also judged South East Asia’s Creative Person of the Year 2011 and 2012. He himself has judged at Cannes, Spikes, Adfest, the EFFIEs and was Head of the Print Jury at the Gong 2012 Creative Circle Awards.
“In my opinion, The Gong Creative Circle Awards is the single-most important creative award for Advertising agencies in the Singapore market. This is an award show that takes stock of the work created by us for our clients. It’s the barometer of the creative mood and standard of the country. The Gong Show is also a young people’s award show. It shines the light on our next crop of creative leaders and opens doors for them. Guan and the 4As have done a great job in bringing back The Gong show after a two-year hiatus. It’s now my task to keep the flame alive with the help of my peers. The current crop of creative leaders in Singapore is a collaborative and friendly bunch. And I’m confident of their help and support in making CCA 2013 a success.”