MediaCorp celebrates its Golden Jubilee – 50 years of broadcasting – with an intensive media blitz for the year-long celebration. This includes an all-encompassing campaign that comprises a series of on-air elements, interstitials on TV trivia facts, artistes’ greetings and editorial and radio publicity.
There will also be a line-up of branded special programming anchored by each channel that allows audiences to enjoy a whole new experience while viewing television, via multi-platform, second screen and on-ground vehicles. This year-long jubilee will culminate into a grand Variety countdown Special on New Year’s Eve.
“Singapore television has come a long way from its pilot service 50 years ago. It transitted to colour in the 1970s, and to the digital form we know today – consumed as much on the TV set in the living room as on the go. Its content has also evolved, reflecting the mores of the times and telling the story of our nation building. As we celebrate this milestone anniversary, we want to thank all our viewers who’ve grown up with us, cried with us, laughed with us. We’re also reaching out to a new generation of viewers who want to be engaged via social media. Whatever the form, we will strive to innovate and improve ourselves so that MediaCorp continues to be an integral part of the lives of Singaporeans” says Shaun Seow, CEO, MediaCorp.
Channel 5, 8, and okto will each be launching part one of their drama trilogies this year, all revolving around the theme of Singapore’s early days such as, Mata Mata, The Journey,and The School Bell respectively. Each series will conclude in the year 2015.
Specifically on Channel 8, there will also be a fun, uplifting variety show, The Joy Truck, which aims to spread joy to the deserving, and also to introduce a new experience for viewers by encouraging them to help the needy by playing a specially designed interactive mobile game.
Channel U will also launch an interactive treasure race that involves audience participation during the actual recruitment, as well as crowd-sourcing for challenges from the viewers.
Suria and Vasantham plan to add on to the entertainment and festivity, with a cross-platform game show involving radio DJs and TV stars for Suria,Te:Ra Seh!; while a high-energy dance competition on Vasantham, Dhool eVolution, consisting of an Original Sound Track will be specially produced to go viral online. As part of the promotional campaign for the show, the viral soundtrack will be used to obtain user generated content, by getting audiences to create their own versions of the soundtrack.
Channel NewsAsia will delve into a documentary, News @ 50 that covers 50 years of iconic news stories, joining the crowd-sourcing bandwagon to let viewers pick the top news stories to be part of the documentary.
Exciting events will also take place alongside the branded programming. A series of celebrative roadshows anchored by respective channels from the month of May will engage Singaporeans all over the island in our festivities.
In September, MediaCorp will embark on a large scale TV50 Charity Special, Race ME to the Stars featuring MediaCorp artistes from all channels.
The celebrations will culminate into a stunning 3 and a half hour of grand Variety Special, simulcast across the four main channels (Channel 5, 8, Suria, and Vasantham) on New Year’s Eve. This variety special will encompass dazzling song and dances, skits, as well as icons from all the main races in Singapore, bringing together the whole of Singapore to celebrate 50 years of Golden TV, as well as ushering in the New Year in 2014.
For more information, please visit xinmsn.com/tv50. The official Twitter hashtag is #TV50.