iris has brought in Emilia Mason, joining Lucas Burrows in the expansion of the agency’s brand environment capabilities for the Singapore office. Mason joins iris from FITCH Singapore and brings with her over six years’ experience. Her design repertoire includes high profile clients in the FMCG industry where the high points of her career included redesign work for Havaianas stores, where she translated the brand story into a modular furniture system to showcase the vibrancy and colours taking centrestage. Emilia also created the luxury visual merchandising concept for SKII’s LXP cream and serum range of products, where she was inspired by the idea of ‘liquid gold’ to reflect the plush nature of the range.
Commenting on Mason’s appointment, Grant Hunter, Regional Creative Director, iris Asia Pacific says, “As a global creative innovation network, we’re constantly looking for new talent to join us. Our innovation unit is very focused on blurring the boundaries between the physical and digital world. Emilia will be a great addition to our team as we continue to innovate in the brand environment space.”
Mason will report to Lucas Burrows, Creative Group Head, Brand Environment, at iris Singapore.