XM Asia has brought award winning creative director Pei Pei Ng on board to amp up the range of the agency’s digital, user experience and social media offerings. She brings over 20 years’ creative experience – with 12 years at Ogilvy & Mather, in a range of roles at OgilvyOne, Ogilvy Advertising and other Ogilvy offices, pro-tem executive creative director for Ogilvy Philippines and associate creative director for Ogilvy Singapore.
She also worked at JWT Bangkok, Saatchi & Saatchi Singapore, TBWA and JWT Singapore.
“At XM, we recognize that as the lines are becoming increasingly blurred between real and digital world experiences, and agencies and brands are struggling to move interchangeably between the two. We need to combine the new with the familiar in order to meet evolving consumer behavior and demands, “said Paul Soon, CEO of XM Asia Pacific. “Landing Pei Pei as our lead creative talent is a real coup because she ‘gets’ the space between brand and experience, be it local, regional or global. She learned, trained and won business under the very best mentors and we believe she will do the same for us.”
“Digital is the new ecosystem for brands, and I’m excited about bringing my expertise into this landscape” said Ng. “I look forward to working with the next generation of ‘imagineers’ to develop award-winning work that can impact and change consumer behaviors, both in the physical and digital world.”