Cannes Lions Young Account Executive Academy is a new learning programme aimed at nurturing young industry talent, which will run during the 2013 Festival from 16-22 June. It will equip young account executives (aged 28 years and under) with the tools to lead and achieve ground-breaking creativity for their clients and companies by focusing on how to build stronger client relationships and provide a deeper understanding of how creativity is making a difference for both client and agency. A tailored programme will offer the inspiration, secrets and hands-on-tools of the trade needed to lead, motivate, sell and realise forward-thinking, innovative campaigns.
The tailored programme of training includes:
• Leading the Team – creating a bravery culture
• Digging for the Gold – unearthing the motivating desire for the brand and client
• The Killer Brief – creating the idea, for the idea
• Spotting the Genius – inspiring idea development
• Bringing it Home – selling your idea to win
• Making it Great – executing the ‘product’ as big as the idea
The Academy will be guided by veteran ad man Kevin Allen. Recognised as one of the advertising industry’s most accomplished growth professionals, Kevin has spent more than 20 years at the likes of McCann-Erickson, the Interpublic Group and Lowe Worldwide. Commenting on his appointment as Dean of the Academy, Kevin says, “It’s nothing short of a thrill to be part of the Cannes Lions experience and to play a part in inspiring, encouraging and equipping our young account people to be champions of creative bravery. As an ex-Account Man myself, it’s an honour for me to bring the well-deserved recognition at the Festival to this vital, and indeed, resurgent role the account person plays in their position between agency and client, in galvanizing creative brilliance.”
This new academy adds to a growing base of initiatives aimed at fostering young, new talent. Further academies running during Cannes Lions 2013 include: the Cannes Creative Academy for Young Marketers, targeted at marketers and brand managers aged 30 years and under; the Young Lions Creative Academy, aimed at creatives aged 28 and under already working in the industry; and the Roger Hatchuel Academy which offers training and education to students of advertising, marketing, communication or design. A further two academies will be added to the 2013 line-up, details of which will be released over the next few weeks.
Alongside their individual schedules, all academies benefit from selected sessions from the main Cannes Lions content programme as well as exhibitions and screenings of the greatest global work throughout the Festival week. Details of how to take part can be found online at http://www.canneslions.com or by emailing firstname.lastname@example.org