NTUC Income, Heineken & Volkswagen Triumph at The Laurels 2013
Following seven weeks of intense public online voting, the results of The Laurels 2013 Viewers’ and Listeners’ Choice are finally in. Close to 130,000 votes were cast for the Top 20 television commercials and Top 10 radio ads shortlisted in The Laurels 2013.
The top three winners for Viewers’ Choice – Local category :
· Winner: NTUC Income Insurance Co-operative Limited – Market
· First runner-up: Ministry of Social and Family Development – Ah Ma
· Second runner-up: Workplace Safety and Health Council – Assumptions
The top three winners for Viewers’ Choice – International category :
· Winner: Asia Pacific Breweries (Singapore) Pte Ltd / Heineken – The Express
· First runner-up: Volkswagen Singapore / Volkswagen Tiguan – Duel
· Second runner-up: Mars South East Asia / Snickers – You’re Not You When You’re Hungry
The top three winners for Listeners’ Choice :
· Winner: Volkswagen Singapore / Volkswagen CC – Style / First Impressions
· First runner-up: Ministry of Social and Family Development – Song
· Second runner-up: Asia Pacific Breweries (Singapore) Pte Ltd / Tiger Beer – Tiger Hour
Viewers’ Choice winners NTUC Income and Heineken each bag the top prize of $50,000 airtime to be used on MediaCorp channels. Listeners’ Choice winner Volkswagen receives $20,000 airtime to be used on MediaCorp radio stations.
The top 10 local (Singapore/Malaysia) television commercials (by advertiser name in alphabetical order) :
L1 CPF Board and Ministry of Manpower – WorkRight
L2 Far East Organization – eCO
L3 Kraft Foods Singapore Pte Ltd / Cadbury – Balcony Love
L4 M1 Limited – Friendly Telco
L5 Singapore Armed Forces, Army Recruitment Centre – Army Ops Diary
L6 Ministry of Social and Family Development – Ah Ma
L7 Ministry of Social and Family Development – Empowered. To Change Lives
L8 NTUC Income Insurance Co-operative Limited – Market
L9 Sealy Asia (S) Pte Ltd – Drenched Shopper
L10 Workplace Safety and Health Council – Assumptions
The top 10 international television commercials (by advertiser name in alphabetical order) :
G1 Asia Pacific Breweries (Singapore) Pte Ltd / Heineken – The Express
G2 GlaxoSmithKline / Ribena – Garden (Summer Time)
G3 Groupe Seb / Tefal – Rice Cooker
G4 Korean Tourism Organization – Touch Korea
G5 Kraft Foods Singapore Pte Ltd / Oreo – Oreo Anthem
G6 Mars South East Asia / Snickers – You’re Not You When You’re Hungry
G7 Nikon Singapore Pte Ltd – Coolpix P310
G8 Unilever Singapore Pte Ltd / Walls Cornetto – Teddy Bear
G9 Volkswagen Singapore / Volkswagen Beetle – Re-incarnation
G10 Volkswagen Singapore / Volkswagen Tiguan – Duel
The top 10 radio commercials (by advertiser name in alphabetical order) :
R1 Agency for Integrated Care – Community Health Assist Scheme
R2 Asia Pacific Breweries (Singapore) Pte Ltd / Tiger Beer – Tiger Hour
R3 CIMB Bank Singapore – Million Dollar Draw
R4 Jade E-services Pte Ltd / Zalora Singapore – Spelling Bee
R5 Ministry of Social and Family Development – Song
R6 National Council of Problem Gambling – Turn Your Luck Around
R7 Singapore Workforce Development Agency – Construction
R8 UOB Cards – The Guru / Enlightenment
R9 Volkswagen Singapore / Volkswagen CC – Style / First Impressions
R10 Wearnes Automotive / Volvo XC90 – Holiday
AdLib congratulates all winners and finalists!
