JWT Singapore CEO Frank Bauer has announced the promotion of the agency’s award-winning executive creative director, Valerie Cheng, to the role of Chief Creative Officer. Cheng takes over from Jun Fukawa, who moves to JWT London to assume the role of global ECD for Unilever’s Sunsilk, Toni & Guy, Timotei haircare brands and Nestle.
Valerie makes a smashing CCO. She has digital running through her blood and is profoundly driven by creative ideas that are true to the brand. She resolves the tension between powerfully articulated creative ideas and the dynamism of new generation engagement. She is also a brand warrior, someone who can unify the agency around the power of ideas.
Cheng has over 15 years’ experience in advertising, started out as a digital specialist and built up a body
of experience in brand-building and integrated creative solutions as her career evolved. She has worked with a range of local, regional and international clients, including Singapore Airlines, EDB, PSB, SilkAir, Hewlett Packard, Tiger Beer, SAP, United Overseas Bank (UOB), Visa, Burger King, Pizza Hut, HSBC and Procter&Gamble.
She is a member of the Creative Advisory Panel for the Association of Accredited Advertising Agents Singapore (4AS) and also a member of The International Academy of Digital Arts and Sciences (IADAS) which runs the Webby Awards.
She has judged at many regional and global industry festivals, including the D&AD awards, Cannes, Spikes, Effies and Singapore’s Creative Circle Awards, and earlier this month served as the Jury President of the Integrated and Mobile jury at ADFEST. Cheng, who has been invited to judge at the London International Awards and the CLIO awards this year, was voted by IAS as one of Singapore’s Most Influential Creative Directors in 2011 and 2012.
Congratulations Valerie! AdLib wishes you great success in your new role.