iris has conceptualised and designed an iconic structure placed in Clarke Quay Central Fountain Square to showcase how Heineken consistently stretches the limits of innovation and reinforces the brand in an inventive brand world.
The spirit of the brand is brought to life through the prominent 6.5-metre tall by 6-metre wide LED outlined Heineken signature star logo, designed to be a canvas for the projection of eye-catching visualisations and videos, and a beacon for partygoers in the Clarke Quay area.
“To project the distinctive spirit of opening your world while entertaining partygoers at Clarke Quay, we constructed a massive Heineken Star to serve as a projection screen and an iconic monument. Then we blended three of Heineken’s favourite passions – cutting-edge technology, progressive music and innovative visual design,” Clarence Chiew, Creative Director, iris Singapore.
The structure was installed at the Clarke Quay Central Fountain Square on 20 March and will be up till 14 April. Heineken brand ambassadors as well as a photographer will on ground every Friday and Saturday from 8pm to 12am throughout the campaign period to capture partygoers in their best party poses.
Smile and Say Cheese!