Festival of Media organizer C Squared has revealed the conference agenda and speaker programme for The Festival of Media Global 2013, taking place from 28th-30thApril 2013 in Montreux, Switzerland.
Following its launch in the UK this month and announcement of plans to launch its own ‘Native Advertising’ ad network, BuzzFeed President and COO Jon Steinberg is the latest keynote speaker in this year’s Festival of Media Global line up. Steinberg joins media owner heavyweight Viacom International Media Networks President and CEO Bob Bakish, who will also be delivering keynotes across the two day event.
In a Festival first, Founder of The Festival of Media Charlie Crowe will lead an exclusive fireside chat with Havas Group Managing Director and Vice President Yannick Bolloré and Havas Media CEO Dominique Delport.
This year’s Festival agenda includes the highest number of brand speakers to date, boasting more CMOs and CEOs than ever before, who will all share the brand perspective on connecting with consumers in an increasingly diverse and challenging media landscapes. Speakers will be addressing an audience made up of the most high profile figures and senior level decision makers from across the worlds of advertising, media and marketing – 76% of which are Director/CEO level.
The event will come to a close at the Gala Awards dinner, during which The Festival of Media Global Award winners and Media Accelerator Programme (MAP) winner will be announced. This year, Ben Jankowski, Group Head of Global Media at MasterCard Worldwide is chairing the final judging panel of The Festival of Media Global Awards, assessing entries from 50 countries worldwide and rewarding media excellence and innovation.
Founder of The Festival of Media and CEO of C Squared, Charlie Crowe, comments:
“This year’s agenda is the most thought-provoking one we have presented to date – reflecting the diversity and changeability of the media landscape. With insights from the power players revolutionising the industry – whether they are commanding the media spend of global household name brands, or pioneering new media markets – this year’s Festival will be packed with commercially crucial information that delegates cannot get anywhere else.”