Heineken has introduced ODE 2, a groundbreaking new design project from its hub The Magazzini at Milan Design Week. Heineken is looking for designers from all four corners of the world to co-create the crowd-sourced Lounge Bar of the future, an extraordinary space that will challenge our concept of nightlife.
Designers from Warsaw, Mexico City, New York and Singapore are invited to take part. Consumers around the globe can have their say too – Open Design Explorations 2 invites design lovers to help shape nightlife. Designers can submit their portfolio and consumers can share inspirational images at the Heineken tumblr page heineken.tumblr.com.
Heineken is holding a series of design events and workshops with its partners throughout the week at The Magazzini in Milan.