Spotify is a new way to listen to music, totally free, legal, on-demand access to over 20 million tracks. Listen on your computer, your mobile, your tablet, your home entertainment system. Simply search for any artist, album or track and hit ‘play’. Or discover new music by browsing the collections of friends, artists and celebrities. Or let us drive, and simply sit back and enjoy Spotify radio.
Spotify is the largest and fastest growing music service of its kind, with more than 20 million active users, and presents advertisers with a unique way to engage an audience on an emotional level while they are enjoying one of their favourite activities – listening to music.
Spotify’s exclusive launch advertising partners are H&M and Subway, which will be launching innovative brand campaigns in partnership with Spotify in the coming weeks and months.
Spotify’s ad formats include:
• Audio and digital formats – The powerful combination of audio advertising synchronised with real-time action of digital creates unbeatable call-to-action campaigns
• Open APIs – create campaigns that centre on the Spotify catalogue, like a consumer choosing a song to help generate a branded playlist. With our open API these campaigns can even sit on a brand’s website or Facebook page.
• The Spotify lightbox – enables the use of rich media content that can be updated in real time and shown within the Spotify platform. For example, this can include video, audio, competitions or publishing a Twitter feed.
• Advertiser page – ‘own’ a space that integrates with the Spotify platform, giving you the opportunity to create longer campaigns with on-going content generation.
And, since music is inherently social, so is Spotify. Music fans can discover and share music through Spotify’s deep integration with Facebook. When Spotify users share advertiser-supported content, such as a branded playlist, this naturally creates a viral effect for advertising campaigns.
Target who you want, when you want, where you want; if you know who you want to talk to, Spotify lets you target them. Brands can reach consumers who matter most to them, whoever or wherever they are.