PHD Singapore has been appointed by Transitions Optical to head its regional digital and social media account, following a recent pitch. As per the win, Singapore will serve as a regional hub, managing 4 markets in the region – Singapore, Malaysia, Philippines and Hong Kong – for Transitions Optical.
PHD Singapore currently handles Transitions Opitcal’s offline account in Singapore, Malaysia, Hong Kong, Philippines and Thailand. “It is challenging to stand out from the clutter in digital and social media space. At PHD, we believe in an integrated and customised approach. We welcome the opportunity to work with Transitions Optical in this space and with our strength across the region, we are confident of achieving and exceeding the desired goals set by them,” said Marilyn Yeong, Associate Digital Director, PHD Singapore.
Lance Lim, Marketing Manager of Transitions Optical added, “PHD is able to continuously provide a holistic vision for our offline media solutions, which is why we entrust them with digital and social duties. We believe PHD Singapore is the right partner to help us achieve a well-rounded strategy for all our media and communications goals.”
Transitions Optical is best known for its technology in fast-reacting photochromic lenses that adapts to changing light. The account is effective immediately.