Sydney-based digital agency,TheFARM Digital, is excited to announce the acquisition of Barnett Interactive to coincide with the official opening of its doors in Singapore. The acquisition is the first step towards accelerating TheFARM’s plans to expand its services across Asia.
Barnett Interactive is the digital and social media arm of The Barnett Group, a Singapore-based integrated marketing agency focusing on digital solutions, social media & youth marketing. The Barnett Interactive digital team will integrate seamlessly with TheFARM’s insights & research-led approach and compliment the new venture with its depth of local market knowledge, existing relationships and clients.
“The opportunity we saw to collaborate with Barnett Interactive presents a great fit with our company vision and values. They are passionate about digital, had a strong methodology around social that was aligned with ours & worked with great clients such as Citibank, The Singapore Institute of Technology, Costa Coffee & CapitaMalls. It’s a really exciting time for us.” says Chris Pile, Founder and Executive Director of TheFARM, who is now heading up the expansion into Asia.