Russia’s largest retailer of sporting apparel, footwear and equipment, celebrates its first anniversary in Singapore. Following the successful establishment of its regional headquarters here last year, the company has since tied up with researchers at the Nanyang Technological University’s (NTU) Institute for Sports Research (ISR) to launch a joint project for expert testing of quality sport specific materials used for the production of its popular and highly sought-after apparel brands, Demix and Outventure.
Today, approximately 80% of its apparel brands Demix and Outventure are produced by Southeast Asian and Chinese companies. This includes sporting apparel, footwear, equipment and casual clothes. The high quality materials in the apparel and innovative technologies used in enhancing the sporting performance make these brands extremely popular in Russia and the Commonwealth of Independent States. The average growth rate for both Demix and Outventure brands was at a strong 30% each year, and in 2012, the sales turnover for each brand stood at approximately US$300million.
Sportmaster Group’s new regional headquarters, established as Sport and Fashion Management Pte. Ltd., is responsible for strategic business planning and development, general management and administration. It also manages the company’s global intellectual property rights; develops marketing and advertising strategy for the company’s in-house brands; coordinates supply chains, sourcing and procurement in the region; and provides shared services.
“The growth of a strong sporting culture in Asia in recent years has created many regional growth opportunities for sports-related companies in Singapore. We congratulate Sportmaster Group on reaching their first year milestone in Singapore and are happy to note that they have forged meaningful collaborations with NTU’s Institute for Sports Research in R&D. Beyond R&D, companies such as Sportmaster can also tap on our strategic regional location, business-friendly environment, world-class infrastructure and robust intellectual property regulations to access regional growth opportunities,” said Ms. Kow Ree Na, Director of Lifestyle Programme Office, Singapore Economic Development Board (EDB).