· Indonesia the most confident market globally, followed by the Philippines
· Southeast Asian markets dominate top 10 ranking of world’s biggest savers
· More than six in 10 consumers in Southeast Asia save their spare cash
With Southeast Asian markets continuing to display economic resilience and ongoing growth, consumers across the region remain optimistic – and a large proportion are focusing on saving for the future, according to the latest Consumer Confidence Index released by Nielsen.
According to the Nielsen Global Survey of Consumer Confidence and Spending Intentions, Indonesia reported the highest index of 124 in Q2 2013 (up two points on the previous quarter and 30 points above the global average of 94), followed by the Philippines which recorded a three point increase to 121. Thailand and Malaysia also featured amongst the most confident nations despite recording slight declines. Confidence in Thailand fell by one point to 114 in Q2 2013 compared to the previous quarter, while Malaysia recorded a four point decline to 103. Confidence in Vietnam (95) and Singapore (95) remained stable in the second quarter, and was on par with the global benchmark.
The Nielsen Global Survey of Consumer Confidence and Spending Intentions, established in 2005, measures consumer confidence, major concerns, and spending intentions amongst more than 29,000 respondents with Internet access in 58 countries. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism.