Grey Group Malaysia has been appointed to handle a brand re-positioning communications plan for Touch ‘n Go following a three-way pitch held earlier in May this year. The brief is to create awareness of Touch ‘n Go’s 6,000 reload point locations, its multiple payment methods as well as introduce a consistent look and feel across all reload stations. Touch ‘n Go wants to build its brand affinity in the market as a highly convenient micro-payment card which can be reloaded in many places besides toll plazas and used at multiple lifestyle touch points.
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