Part of Effie’s global expansion is the launch of the Effie Asia-Pacific programme in partnership with the Confederation of Asian Advertising Agencies Association (C4As)
Effie Worldwide’s signature initiative, the Effie Awards, is recognized throughout the industry as the global standard of marketing effectiveness excellence. With the addition of the regional Asia-Pacific Effie programme, Effie Worldwide’s international network now expands to 40 national and 4 regional programmes.
“Given rate of changes in media, technology, consumer behavior and even business models, there’s never been a more demanding or exciting time to be focused on delivering effectiveness in marketing,” said Carl Johnson, Chairman of the Board of Directors, Effie Worldwide and Co-Founder of Anomaly. “The C4As is the ideal partner to make global marketers better and stronger through Effie APAC.”
The Effie APAC, organized by the C4As and managed by Tenasia Group, will recognize effective work that has run in the Asia-Pacific region. The C4As is a non-profit organization dedicated to the marketing communications industry which has experience collaborating with organizations in many different countries throughout the region, including North, South and Southeast Asia.
“The Effie Awards is the world’s most established and recognized award competition for marketing effectiveness and we are certainly delighted to partner Effie Worldwide in organizing the Asia-Pacific program,” Anthony Kang, Chair of C4As. Effie Worldwide’s long-term partners in the region include key programmes recognizing the most effective work in many countries throughout the APAC region. A full list of Effie partner programmes worldwide can be seen at http://www.effie.org
A pilot APAC Effies was previously awarded in 2008 in partnership with Effie Singapore partner, IAS.
Finalists and winners in all Effie programmes in Asia-Pacific will be included in the Effie Effectiveness Index (http://www.effieindex.com), which identifies and ranks the marketing communication industry’s most effective agencies, marketers and brands by analyzing finalist and winner data from worldwide Effie competitions.