SAFRA’s 1st Virtual Marathon FB teaser
– SAFRA flags off Bay Run with Virtual Marathon Facebook Campaign Teaser – a first in its 22-year history
– Marrying Facebook marketing with offline event, ‘Bay Rush’ on SAFRA’s FB page from 1st Aug- 31st August
– Amplifies online engagement and excites runners, leading up to the actual marathon on 1st September 2013
ihub Media has been its 360 Social Media agency. With their support, the Virtual Marathon FB Campaign teaser has pushed the boundaries of traditional marketing, moving beyond ivory towers. The application has built a unique engaging FB experience for fans, effectively raising awareness for the Singapore Bay Run.
Way to go, SAFRA!