After a fortnight, SMRT’s 6-week island-wide campaign (19 September – 30 October) featuring more than 900 panels (with QR codes on 4 & 6 sheet posters) located at SMRT and CCL stations has attracted more than 5,000 scans.
Out of sheer curiousity and eager to test their smartphone capabilities, scanning is causing a buzzing frenzy.
A big incentive are the attractive prizes at stake. Different weekly prizes worth more than $40,000 are up for grabs PLUS a bonus giveaway of a 46″ Panasonic Smart LED TV. This week’s prizes include $3,000 worth of The Minor Food Group vouchers (Restaurants include Poulet, Thai Xpress, Xing Wang, Keiseke).
There is no limit to scanning.The more you scan, the more your chances at winning these fabulous prizes!
What are you waiting for?
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The Confederation of Asian Advertising Agency Associations (CAAAA) has announced Connie Chan, Managing Director of MEC Global Solutions (APAC) as the Chairman for the inaugural APAC Effie Awards 2014.
With 19 years’ local and international experience, Connie has a unique career profile in Singapore. She was a founder member of MEC Global Solutions, Asia’s first and still the largest and most successful specialist company providing international planning and multi-market management services for regional clients. Global Solutions clients include Citibank, Chevron, Mercedes-Benz, DHL, Singapore Airlines, Singapore Tourism Board, Sony Electronics, and the Economic Development Board of Singapore.
“It’s a great honour to be named Chairperson of the inaugural APAC Effie Awards.The Effie Awards are a global standard bearer in marketing effectiveness excellence and I’m thrilled that we finally have our own regional event. I very much look forward to working with Effie and the judges as we review the great and innovative campaigns from around Asia Pacific, showcasing the very best work on offer in our industry. Look out for more information in the coming weeks and months,” said Connie, also the President of the Singapore 4As (Association of Accredited Advertising Agents), the first woman president in the association’s 64 year history.
Organised by the CAAAA and Tenasia Group, the Effie Awards is recognized throughout the industry as the global standard of marketing effectiveness excellence. “Connie’s pioneering spirit and extensive experience operating in local and international markets makes her the ideal person to head up the inaugural awards,” Anthony Kang, Chairman of CAAAA and Chairman of the APAC Effie Committee.
APAC Effie Awards 2014 will be open for entry submission from October to December 2013.
Exact dates and categories will be announced soon. The awards gala will take place in Singapore in April 2014.
foodpanda has extended its portfolio of food delivery partners by adding Pastamania in Singapore to its food delivery platform this week. The new partnership includes 30 outlet restaurants, especially known for their pasta dishes.
Chinmay Malaviya, Managing Director foodpanda Singapore: “By expanding our offer with this extensive collaboration in Singapore we strengthen our claim to be a market leader in food delivery not only in Asia but also on an international scale. It’s great to bring in a market leading restaurant chain that we know our customers are waiting for. We are very much looking forward to deliver our customers both high quality pasta and pizza delicacies plus the most convenient food delivery experience.”
Ralf Wenzel, global CEO of foodpanda: “Singapore is an important country for us to increase our global range in South East Asia. The ecommerce market in Asia is growing rapidly and we are happy to take part in this great development. Moreover, we highly appreciate the trust of our new partner Pastamania who supports us in our goal to become the world’s number one food delivery service.”
A shocking ad @ Spikes Asia A winner in the media category from India inserted scenes featuring condoms into soft porn films for an AIDS charity. A sure-fire way to perk up weary conference delegates!
Metro, Melbourne’s train system, picked up a record number of international awards for its public service announcement ‘Dumb Ways to Die’ campaign. It was awarded Advertiser of the Year at Spikes Asia 2013.
This three-minute commercial puts full-length Hollywood films to shame.Thai telecommunications conglomerate True tells the story of a man unexpectedly rewarded for a lifetime of good deeds he performed without expecting anything in return. Bring out tissues!
Win $40,000 worth of prizes – scan the QR code at over 900 SMRT ad panels from 19 Sep to 30 Oct 2013
SMRT Media’s iMobSMRT“Scan + Win” initiative across SMRT’s transport network drives innovation and interactivity between consumers and brands. iMobSMRT “Scan + Win” is the first of many programmes designed to engage and reward consumers with enhanced lifestyle benefits such as giveaways, deals, promotions and contests.
For the first initiative, an islandwide iMobSMRT “Scan+Win” contest will run on SMRT Media advertisement panels from 19 September to 30 October 2013. Consumers can look forward to winning exciting prizes worth more than $40,000 simply by scanning the Quick Response Codes (QR Codes) on over 900 SMRT ad panels. Every scan entitles consumers to 1 chance in the weekly draw. The more scans, the more chances to win!
Brand name partners for this inaugural contest are:
· Panasonic – Smart LED HDTVs
· Amara Sanctuary Resorts – Hotel Packages
· The Minor Food Group – F&B Vouchers
· Shihlin Taiwan Street Snacks – F&B Vouchers
· Cerebos – Health & Beauty Hampers
· Contour Express – Fitness Packages
· Beijing 101 – Hair Spa Vouchers
“We are excited to launch the iMobSMRT “Scan+Win”. This campaign marries the best of our outdoor and mobile activation to bring lifestyle deals and benefits to consumers on-the-go. With our brand partners we want to increase the interactivity, innovation and effectiveness of all our platforms.” Jeslyn Tan, General Manager, SMRT Media.
iMobSMRT is the digital lifestyle space that offers commuters deals, offers and promotions through technologies such as Near Field Communication and Quick Response Code.
Log on to http://www.smrtmedia.com.sg for more details.