Opens office in Jakarta to act as regional hub for SE Asia
Yolk(at)Grey has set up presence in one of Asia’s fastest-growing economies – Indonesia. Situated in the heart of the country’s bustling capital, it is headed by former chief technology officer, Adrian Lee, as General Manager. The move brings Yolk’s analytics-based insights and 360 digital strategy, coupled with in-house production skillsets in social media management to technology and design to clients in a country where the wave of new technology is fast building Indonesia into a new digital nation.
“Indonesia’s economic engine will create a new and considerable digital class of consumers – an estimated 90 million Indonesians are expected to join the consuming class by 2030. There is a huge and yet untapped market for analytics – beyond page views and visitorship. Marketers in Indonesia are fast maturing to the strategic importance of digital in their marketing efforts, realizing the potential of digital to directly impact sales. We look forward to playing a pivotal role in helping to nurture the use of digital more strategically,” said Lee.
“Yolk(at) Grey is part of our broader plan to connect with the ‘next billion’ consumers across the globe. Indonesia is a trailblazer in both mobile and social media markets so Jakarta is a well-positioned launch pad to effectively market Yolk’s digital work across Southeast Asia. The region as a whole achieved a high economic growth rate of 5.3 per cent in 2012, so it is certainly exciting times for us at Yolk(at)Grey to be part of this accelerating growth and discovering opportunities in the world’s fastest growing region,” commented Benjamin Tan, Group CEO, Yolk(at)Grey and SEA Chief Digital Officer for Grey Group.