MediaCorp’s Loyalty Programme wins at Loyalty World Asia Awards 2013
MEclub was nominated for two categories and beat five other strong contenders to emerge winner for the Social Media category. MEclub’s previous accolades include the Bronze Award for Best Loyalty Marketing for MOB-EX Awards 2013.
Since its inception, MEclub has garnered over 50,000 mobile app downloads and significantly tripled its member base. It celebrated its first anniversary celebrations last month and had given away 500 tickets to Korean pop group – B.A.P Live on Earth concert – via a Facebook bidding campaign, as well as limited edition autographed posters and albums.
“MEclub is proud to have won this award and we are grateful to all our members for being part of MEclub the past year. This award is recognition of the team’s hard work, of understanding our members and tailoring star-studded rewards and experiences to engage and entertain them via social media. MEclub’s mobile loyalty app rewards them on the go while they are enjoying TV, radio programmes or magazines, enriching the whole experience. It is a symbiotic relationship of gleaning their consumer insights to improve our offerings, and in turn bringing our members up close & personal to their favourite stars.” Yane Tan, Head of Loyalty Programme.