SMRT Media’s iMobSMRT“Scan + Win” initiative across SMRT’s transport network drives innovation and interactivity between consumers and brands. iMobSMRT “Scan + Win” is the first of many programmes designed to engage and reward consumers with enhanced lifestyle benefits such as giveaways, deals, promotions and contests.
For the first initiative, an islandwide iMobSMRT “Scan+Win” contest will run on SMRT Media advertisement panels from 19 September to 30 October 2013. Consumers can look forward to winning exciting prizes worth more than $40,000 simply by scanning the Quick Response Codes (QR Codes) on over 900 SMRT ad panels. Every scan entitles consumers to 1 chance in the weekly draw. The more scans, the more chances to win!
Brand name partners for this inaugural contest are:
· Panasonic – Smart LED HDTVs
· Amara Sanctuary Resorts – Hotel Packages
· The Minor Food Group – F&B Vouchers
· Shihlin Taiwan Street Snacks – F&B Vouchers
· Cerebos – Health & Beauty Hampers
· Contour Express – Fitness Packages
· Beijing 101 – Hair Spa Vouchers
“We are excited to launch the iMobSMRT “Scan+Win”. This campaign marries the best of our outdoor and mobile activation to bring lifestyle deals and benefits to consumers on-the-go. With our brand partners we want to increase the interactivity, innovation and effectiveness of all our platforms.” Jeslyn Tan, General Manager, SMRT Media.
iMobSMRT is the digital lifestyle space that offers commuters deals, offers and promotions through technologies such as Near Field Communication and Quick Response Code.
Log on to http://www.smrtmedia.com.sg for more details.