The SpotXchange platform enables online publishers to connect with video advertising buyers, manage inventory and maximise revenue from a central hub, in real-time. The new platform simplifies the process for monetising online video inventory by offering publishers the industry’s highest level of transparency and control for programmatic video advertising.
The SpotXchange platform connects online publishers with more than 500 brands – represented by ad networks, demand side platforms (DSPs) and agency trading desks (ATDs) – and creates a single place where buyers bid for video inventory in real-time. Publishers can also sell inventory directly to buyers in a private exchange, which safeguards their inventory from channel conflict and CPM degradation.
According to Matt Von der Muhll, Country Director of SpotXchange Australia, the platform will empower online publishers with capabilities that advertisers have had for nearly two years in Asia Pacific. “SpotXchange is the only player in the video market to offer publishers this level of transparency on our platform from data on the types of video inventory being sold, which brands are bidding on their inventory and the optimal price. This information will help publishers make more informed decisions whether its raising or lowering their price floors and securing the best price for their inventory.”
The SpotXchange platform supports video advertising on any device. It recognises different mobile devices and adjusts advertisements accordingly to create a seamless experience for the viewer.
For more information on the SpotXchange platform, please visit http://www.spotxchange.com/publishers/